Helping You Lead High-Stake Agendas For Over Two Decades
WE ARE A TOP CONSULTING COMPANY OF ADVISORS AND ORGANIZATIONAL STRATEGISTS HELPING PUBLIC AND PRIVATE SECTORS CREATE EXTRAORDINARY IMPACT.
Zone 14 is where strategic clarity meets bold execution to create extraordinary futures.
We are founded on a lifetime of high-performance experience, from competitive athletics to the performing arts, cognitive neuroscience to organizational transformation. This rich foundation shapes our approach and the caliber of advisors we bring to our clients.
Our Approach
We help leaders envision their North Star and build it into how their organization works through straightforward, actionable accountability systems. These aren't just tools or frameworks —they're co-created structures that align everyone's efforts toward the most critical priorities. We help organizations de-silo themselves, integrating operations with strategy so that everyone, regardless of their role, understands how their work serves the organization's most important priorities.
What truly sets Zone 14 apart is our ability to cultivate "courageous humility" in leaders and their organizations. We help you develop the capacity to be decisive and adaptable. To pursue bold agendas while remaining deeply grounded in current reality.
OUR GUIDING METHODOLOGY:
The 7 Roots of High-Performance Organizations
For organizations navigating high-stakes environments, the Seven Roots methodology transforms abstract concepts like "high performance" and "excellence" into tangible capabilities your organization can systematically develop. It provides both the blueprint and the building blocks for creating the conditions where extraordinary results become not just possible but inevitable.
Each root represents a critical dimension of high performance.
The Seven Roots methodology helps leaders to pinpoint where their organization needs to strengthen and provides a clear path to building those capabilities. The methodology doesn't just identify what needs to change; it develops the specific muscles required for high performance.
Meet Our Founder
DR. RUBEN PERCZEK
Strategic System Architect, Speaker, Scientist, Former Athlete & Zone 14 Founder
Dr. Ruben Perczek is a strategic advisor and high‑performance systems architect who helps organizations create the conditions to bring desired outcomes into being. As founder of Zone14, he advances a civilizing force view of organizations, composing underlying structures that distribute energy and responsibility clearly, reduce waste and confusion, and enable sustained progress.
He works at the intersection of systems design and structural dynamics, partnering with senior leaders to design business strategy, implement it through organizational strategy, and scale results with consistency.
Trained as a cognitive health psychologist, Ruben completed post‑doctoral research at Stanford University Medical School. Earlier, he competed internationally as a professional tennis player and Davis Cup team member, formative experience in resilience, mastery, and performance under pressure. His study and practice in the performing arts also shaped his approach, being centrally influenced from Lee Strasberg’s work on reliable creative process.
Dr. Ruben’s advisory work helps mission‑aligned enterprises move from problem‑solving to outcome‑creation, clarifying purpose and strategy, composing systems, and aligning execution to what matters. His frameworks, the 7 Roots of High Performance™ and a structural‑dynamics approach inspired by Robert Fritz, are applied by organizations advancing on consequential challenges across technology, sustainability, healthcare, and advancing public-private collaboration toward a more civil society.
Whether co-creating with senior leadership teams or co‑authoring a source book with Robert Fritz, Dr. Ruben brings a high-performance, structural approach, translating vision into reality with clarity, discipline, and momentum while upholding values about where and with whom he works.
Strategic Advisor
ROBERT FRITZ
Author, Composer, Filmmaker & Founder of Structural Dynamics
Robert Fritz is a pioneer in the field of structural dynamics — the study of how underlying structures drive behavior. His seminal works, including The Path of Least Resistance for Managers, have shaped the thinking of leaders, creators, and changemakers around the world by introducing a replicable method for generating results and transforming systems.
Originally trained as a composer and filmmaker, Robert brings a creator’s mindset to every discipline he touches. His work has influenced Fortune 500 companies, government entities, school systems, and rural-development initiatives in Africa. He has advised organizations such as the U.S. Air Force, IBM China, and Blue Shield of California.
Robert is also the co-author of The Managerial Moment of Truth, a business title recommended by Harvard, and the developer of structural methodologies adopted globally.
Whether composing music, directing award-winning films, or advising high-level institutions, his driving commitment remains constant: helping people and organizations move beyond problem-solving toward a creative process — structural, intentional, and enduring.
Strategic Partners for EMEA
(Europe, Middle East, Africa)
Whatif.Works operates at the intersection of Consulting, Interim Management, and Outsourcing, supporting transformational initiatives across EMEA.
They provide the strategic insight, operational agility, and specialized talent needed to accelerate high-impact projects — helping organizations scale confidently, execute with rigor, and deliver measurable outcomes.
Andreas Gellner
Expertise:
Strategy | Profit and Loss Management | Finance | Organisational Design | Restructuring | Operations | International Go to Market | Business Turnaround | Complex Negotiations | Demand Planning
Senior Partner
Theo Makryniotis
Expertise:
Strategy | Omnichannel Commercial Models in Services and Products | Business Development | International Go to Market | Business Turnaround | Complex Negotiations | Commercial Policy | Sales Funnel Management
Senior Partner
Eva Lindner
Senior Partner
Digital Strategy | Software Development | Marketplace Management | Omnichannel Solutions | Digital Transformation | Sales Compensation | Training Programs | Consumer Tech | Change Management | Terms Negotiations
We See Things Differently
Solving society's biggest challenges requires new collaboration models between the public and private sectors. In essence, we don't just help organizations perform better—we help them perform differently, integrating strategic clarity, collective urgency, and sustained momentum in service of something greater than themselves.
The Meaning Behind “Zone 14”
Zone 14 refers to a critical area on a soccer field, just outside the penalty box, that research has shown to be decisive in creating scoring opportunities. It's considered a pivotal zone where the most critical strategic plays and executions occur, often determining whether a team wins or loses. This concept has become significant in modern football analysis and coaching strategies.
Just as Zone 14 in soccer is where decisive plays happen, Zone 14 (the company) works with leaders at the critical junctures where their most important strategic decisions and actions occur.
Our name embodies Zone 14's focus on high-stakes, decisive moments and high-performance execution, where an organization's ability to perform at the highest level is either realized or missed.
We aim to answer the following: How will you perform when entering Zone 14?
