Helping You Lead High-Stake Agendas For Over Two Decades
WE ARE A TOP CONSULTING FIRM OF ADVISORS AND ORGANIZATIONAL STRATEGISTS HELPING PUBLIC AND PRIVATE SECTORS CREATE EXTRAORDINARY IMPACT.
Zone 14 is where strategic clarity meets bold execution to create extraordinary futures.
We are founded on a lifetime of high-performance experience, from competitive athletics to the performing arts, cognitive neuroscience to organizational transformation. This rich foundation shapes our approach and the caliber of advisors we bring to our clients.
Our Approach
We help leaders envision their North Star and build it into how their organization works through straightforward, actionable accountability systems. These aren't just tools or frameworks —they're co-created structures that align everyone's efforts toward the most critical priorities. We help organizations de-silo themselves, integrating operations with strategy so that everyone, regardless of their role, understands how their work serves the organization's most important priorities.
What truly sets Zone 14 apart is our ability to cultivate "courageous humility" in leaders and their organizations. We help you develop the capacity to be decisive and adaptable. To pursue bold agendas while remaining deeply grounded in current reality.
OUR GUIDING METHODOLOGY:
The 7 Roots of High-Performance Organizations
For organizations navigating high-stakes environments, the Seven Roots methodology transforms abstract concepts like "high performance" and "excellence" into tangible capabilities your organization can systematically develop. It provides both the blueprint and the building blocks for creating the conditions where extraordinary results become not just possible but inevitable.
Each root represents a critical dimension of high performance.
The Seven Roots methodology allows leaders to pinpoint where their organization needs to strengthen while providing a clear path to developing those capabilities. The methodology doesn't just identify what needs to change; it builds the specific muscles required for high performance.
Meet Our Founder
DR. RUBEN PERCZEK
Author, Speaker, Athlete, Scientist & Strategist
As the founder of Zone 14, my work spans Fortune 500 companies, government agencies, and prominent organizations—helping leaders develop the conditions necessary to achieve their most critical priorities while fostering environments where meaningful change can emerge, even in the most complex situations.
My journey to strategic leadership began as a professional tennis player and Davis Cup team member, where I learned firsthand about high performance and resilience. This athletic foundation, combined with my background in cognitive neuroscience and psychology (including post-doctoral work at Stanford University Medical School), gives me a unique perspective on human potential and organizational excellence.
Working across sectors—from government and technology to athletic goods and consumer retail—I help senior leaders confront and transcend their most pressing challenges, linking personal growth to broader organizational impact. I've had the privilege of advising top executives and decision-makers on navigating complexity, driving innovation, and fostering cultures of resilience that sustain meaningful progress in critical moments.
Meet Our Advisors
Our team embodies a unique integration of disciplines and experiences, giving us an instinctive understanding of what it takes to perform at the highest levels while maintaining the humility to learn and evolve continuously.
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Structural Dynamics & Creative Process Expert
Robert Fritz is a composer, filmmaker, and organizational consultant known for developing structural dynamics—the study of how structural relationships impact behavior. He is the author of several acclaimed books, including The Path of Least Resistance, Creating, and Your Life as Art. Robert’s work has influenced corporations, governments, and international development programs, bringing a creative and systems-based approach to organizational transformation.
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Strategy & Operations Expert
Jessica Lackey is a strategic advisor with deep expertise in business operations, organizational design, and strategy execution. She began her career at McKinsey & Company and earned her MBA from Harvard Business School before leading high-impact roles at Nike, Inc., where she was recognized as high-potential talent. Jessica brings a grounded, systems-oriented lens to help organizations navigate complexity and drive performance.
We See Things Differently
Solving society's biggest challenges requires new collaboration models between the public and private sectors. In essence, we don't just help organizations perform better—we help them perform differently, integrating strategic clarity, collective urgency, and sustained momentum in service of something greater than themselves.
The Meaning Behind “Zone 14”
Zone 14 refers to a critical area on a soccer field, just outside the penalty box, that research has shown to be decisive in creating scoring opportunities. It's considered a pivotal zone where the most critical strategic plays and executions occur, often determining whether a team wins or loses. This concept has become significant in modern football analysis and coaching strategies.
Just as Zone 14 in soccer is where decisive plays happen, Zone 14 (the company) works with leaders at the critical junctures where their most important strategic decisions and actions occur.
Our name embodies Zone 14's focus on high-stakes, decisive moments and high-performance execution, where an organization's ability to perform at the highest level is either realized or missed.
We aim to answer the following: How will you perform when entering Zone 14?
